Meet our founder

~discover the VISION behind BLACKLISTED~

Draga Culic, Founder & CEO

Born from Serbian heritage and shaped by more than two decades in the global spirits industry, Blacklisted Brandy is the vision of founder and CEO, Draga Culic.

After years leading strategy, insights, and brand development for some of the world's most recognized beverage companies, Draga saw an opportunity hiding in plain sight: authentic Serbian fruit brandy remained largely undiscovered in the United States despite centuries of craftsmanship and remarkable cocktail versatility.

Determined to introduce authentic Serbian fruit brandy to a new generation of American consumers, she partnered with a master distiller in Serbia to create a modern interpretation of rakija and eau-de-vie—one rooted in exceptional ingredients, transparency, and uncompromising quality.

Today, every bottle of Blacklisted is crafted from 30–40 pounds of heirloom fruit and purified water. No added sugar. No artificial flavors. No colors. No shortcuts.

As an independently owned, woman-founded brand, Blacklisted reflects Draga's belief that exceptional spirits begin with exceptional ingredients—and that some things are worth refusing to compromise.